Tender Details

Country: Panama
Summary: Rfp-2023-78-branding and Digital Marketing Strategy Development
PAT Ref No: 87987954
Deadline: 15 Sep 2023
Financier: Joint United Nations Programme on HIV/AIDS (UNAIDS)
Purchaser Ownership: Government
Tender Value: Refer Document
Notice Type: Tender
Document Ref. No.: RFP-2023-78
Purchaser's Detail:
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Description:
The purpose of this Request for Proposal (RFP) is to enter into a contractual agreement with a successful bidder and select a suitable contractor to carry out the “development of a branding and digital marketing strategy for the Soy Clave initiative in support of its Communication and Influencing Action Plan (CIAP). The CIAP and its tools will support community-led advocacy activities for the expansion of HIV services for key populations and people living with HIV in 11 countries in Latin America.The work to be performed includes, but is not limited to:− Development of a brand strategy aligned with the Soy Clave initiative and its objectives.− Development and/or improvement of tools needed to communicate the brand, such as logo, tagline, digital platform (website), templates and other related creative materials, digital and physical user-friendly materials to be used by communities and partners for advocacy and campaigning.− Development of brand strengthening strategies for brand positioning, such as messaging, content marketing strategy, social media and email marketing, paid media and data analysis to adjust strategy throughout the contract window, among others.− Creation and pro...
Documents:

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Rfp-2023-78-branding and Digital Marketing Strategy Development - Panama Tender

The JOINT UNITED NATIONS PROGRAMME ON HIV/AIDS (UNAIDS), a Government sector organization in Panama, has announced a new tender for Rfp-2023-78-branding and Digital Marketing Strategy Development. This tender is published on PanamaTenders under PAT Ref No: 87987954 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2023-09-15.

The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.